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Strategy Continues Bitcoin Purchase Amid Market Tumble

A tech company led by Michael Saylor has increased its Bitcoin holdings despite a recent market downturn, signaling continued bullishness on cryptocurrency.

23-03-2026 |


A tech company led by Michael Saylor has increased its Bitcoin holdings despite a recent market downturn, signaling continued bullishness on cryptocurrency.

Strategy, a technology firm led by Michael Saylor, has continued its aggressive stance on cryptocurrency despite recent volatility in the market. The company’s latest move comes as it purchased more than $2.9 billion worth of Bitcoin (BTC) this month alone, according to Cointelegraph.

A Bullish Signal Amid Market Tumbles

Michael Saylor posted a chart on X showcasing Strategy's substantial investment in BTC since August 2020, which has grown to approximately $52 billion. This move is often seen as a bullish signal for investors and comes at a time when the market experienced a significant dip over the weekend.

The purchase follows earlier large-scale acquisitions by Strategy, including 17,994 BTC on March 9 and another 22,337 BTC on March 16. These transactions amount to nearly $2.9 billion in Bitcoin alone this month. Despite these substantial investments, the company has faced a setback as its average cost per Bitcoin is around $75,696, resulting in a current loss of more than 10% according to data from BitcoinTreasuries.

Geopolitical Tensions and Energy Concerns

The timing of Strategy's latest BTC purchases coincides with heightened military tensions between the United States and Iran. These geopolitical uncertainties have raised concerns about a potential prolonged energy crisis, which could further impact global markets and cryptocurrencies like Bitcoin.

Bitcoin itself experienced a 4% drop to $67,725 on Sunday before partially recovering to around $68,100 by the time of writing. This volatility adds another layer of complexity for investors who are already grappling with macroeconomic factors such as inflation and interest rates.

Strategic Funding Mechanisms

To fund its substantial Bitcoin purchases, Strategy has relied on high-yield perpetual preferred stock offerings like Stretch (STRC), which provided monthly dividends to investors while allowing the company to grow its BTC treasury without diluting MSTR common shares. However, these funding mechanisms have faced challenges recently.

Strategy halted STRC funding last week after failing to raise fresh capital from this source. This development has impacted Strategy's share price, causing a 6.6% drop in value over the past week to $135.66 per share. Despite this setback, it remains one of the top performers in the US stock market for much of January through July.

However, since reaching its all-time high at $434.20 on an adjusted basis, Strategy's shares have fallen 68.7%. This decline underscores the broader challenges faced by tech stocks and their investors amid a complex economic landscape.


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