The Apple Music Super Bowl LX Halftime Show: A Global Phenomenon

The world witnessed something truly remarkable earlier this month when global superstar Bad Bunny took center stage at Levi’s Stadium in Santa Clara, California. The Apple Music Super Bowl LX Halftime Show was a spectacle that not only thrilled fans but also broke records and generated unprecedented engagement from music lovers worldwide.

A Global Phenomenon Unfolds

The performance featuring Lady Gaga and Ricky Martin marked one of the most buzzworthy music moments of the year. Real-time listening data on Apple Music revealed an immediate spike in Bad Bunny listeners after halftime, solidifying his set as a global phenomenon.

Breaking Records with the Halftime Show Press Conference

The Apple Music Super Bowl LX Haltime Show Press Conference with Bad Bunny was another record-breaker. Within 48 hours of its release, it became the most-watched press conference in Super Bowl history, garnering over 63 million views across various related content.

Bad Bunny Listens Soar on Apple Music

The impact of the Halftime Show was palpable on Apple Music. Immediately after the event, Bad Bunny listens surged by a staggering seven times. His most streamed songs during this period were "DtMF," "BAILE INoLVIDABLE," and "Tití Me Preguntó."

Additional Insights from Apple Music

The official Halftime Show trailer released on January 16 sparked an increase in plays of Bad Bunny tracks on Apple Music. This was a clear indication that fans were eagerly anticipating the event.

A Rise to Fame with Shazam

In the lead-up to Super Bowl LX, Bad Bunny's popularity continued to soar on Shazam. The volume of his tracks increased month over month since November, demonstrating an undeniable momentum in his fan base.

Key Contacts for Media Inquiries

For media inquiries and further information, please contact Giovanni Bossio at gbossio@apple.com or the Apple Media Helpline at media.help@apple.com. These contacts are available to provide additional insights into this global phenomenon.